The Story Behind the New Look - Allie Tyler Photography

This is it! My first blog post of 2015 (and of ever for that matter!) Blogging was at the top of my list of business resolutions for this year, so you all have to keep me honest!


Several people have asked for the story behind my recent rebranding, so I wanted to share it with all of you.


I was fortunate enough to already know an extremely talented artist and illustrator in Yekaterina Komarovskaya. We met up last year--recommended to me by a friend of a friend-- when I was searching for an illustrator for a storybook. I fell in love with her watercolors, so I knew when I decided it was time for Allie Tyler Photography to get a facelift, I had to have her help with my new look!


We met up for the initial consultation in Indianapolis, and I gave her my completely unorganized mess of ideas for what I thought represented me as a business (really most were just things I happened to like!) She got to work on the preliminary sketches and sent along some awesome stuff with great advice and questions to help guide my decision-making as we continued to hone in on what I wanted.


These are a few of the original sketches from after my first meeting/brainstorming session with Yekaterina.

After seeing an adorable penguin in glasses and a bow tie, how could I say no?! But as you already know, I choose to go the raspberry route, and I promise I'm getting to that part in a minute. 


After I finalized my vision of having a raspberry, Yekaterina sent along more sketches.


Here are the color studies after I chose a final sketch.



Are raspberries my favorite fruit? As a matter of fact, they are, but that wouldn't be a very interesting story.


I wanted to choose something meaningful, so here's why a little raspberry is the new face of Allie Tyler Photography. 


The New England Holocaust Memorial

That ^ was probably not what you were expecting to read next.


If you look up the New England Holocaust Memorial online, you'll find reviews telling you it's a "beautiful" and "moving experience." It is that and so much more. At first glance you just see six giant glass towers in the middle of Boston, but get closer and you'll find millions of numbers etched in the glass, along with quotes from survivors. It's from one of these quotes that I was inspired to brand my business with a simple raspberry on a leaf.

A few shots of the memorial in Boston.

Quote from Gerda Weissman Klein, Holocaust survivor


I have a BUNCH of things. Seriously. If you ask my husband, he will talk for days about how good I am at collecting stuff. I like to joke that I am simply preparing to instantly fill up an entire house as soon as we buy one. Most of you reading this can probably say the same.


So although it is extremely hard to imagine the world Gerda describes, a world where we put our family, friends, and even strangers first, I want to be reminded of it every day. I want to be held to a higher standard, as an individual and as a business owner.


In a world where we have so much yet continue to take it for granted, it's essential to call to mind what is truly important. I believe people are important. I think it's the main reason I love photography so much. The ability to freeze moments for people to remember for the rest of their lives is an unbelievable honor, so thank you to all of my amazing clients. Thanks for a wonderful 2014. Your support and belief in me means the world to me. Here's to another spectacular year!



If you happen to be looking for an amazing artist, check out Yekaterina's work and get ahold of her! This will take you to her site: http://artkat.portfoliobox.me/

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